Your Trading Buddy
Welcome to Alice Blue
At Alice Blue, trading should be accessible and affordable for everyone. With zero account opening fees, we remove the initial hurdles that stop potential traders and investors. So you can start your trading journey without any upfront costs and access our advanced trading tools, innovative solutions, and exceptional support.
Open a Free Account Now
Zero Account Opening Fees
with Alice Blue
It was founded in December 2006 in Erode, Tamil Nadu with 5 employees and an MCX membership. By 2007 we became a discount brokerage and started our operations in Chennai. In 2017 we shifted our headquarters to Bangalore a major milestone in our growth journey. As a member of multiple leading exchanges, including MCX, NSE, NCDEX, MCX-SX, BSE, and CDSL, we offer a wide range of services to enable online trading in the Equity, Currency, and Commodity segments, as well as IPOs, F&O (Futures and Options), and Mutual Funds.
Freedom 15 Brokerage Plan
Freedom 15 is one of the unique offerings from Alice Blue and the best in the Indian stockbroking industry.
Commitment to Excellence
Alice Blue is always evolving to serve our clients better. To be trusted and admired by our customers is our vision and to become India's No.1 stockbroker is our ambition.
Demat Services
As a CDSL DP Alice Blue offers demat account services to all our customers.
Join Alice Blue today and experience a partnership that is built on trust, innovation and your success!
Open a Free Account NowWhy Alice Blue?
We are one of the top discount brokerage in India. With 20+ years of legacy we offer trading tools, competitive pricing and support to ensure your success.
Flat Fee
No hidden charges.
Complete Support
From documents to trading tools we have you covered.
Flexible Margin
Trade more with lower margins.
Trusted
20+ years old
Alice Blue ANT Trading App & Trading Platform
Alice Blue ANT MOBI 2.0
A powerful mobile trading app that lets you trade on the go with real-time market updates and advanced charting tools.
Alice Blue ANT Web
An intuitive web-based trading platform for seamless and hassle-free trading from any browser.
Alice Blue ANT API
Enables algorithmic trading and custom integrations for advanced traders and developers.
TradingView Integration
Access sophisticated charting tools and advanced technical analysis features directly from TradingView.
How to Open a Demat Account with Alice Blue?
Opening a Demat account with Alice Blue is quick and simple. Follow these steps to start trading within 24 hours:
Click on the "Open Account" button
Visit our website and click the Open Account link.
Fill in Basic Details
Provide your name, email ID, and phone number.
Upload Documents
Submit scanned copies of PAN Card, Aadhaar Card, bank proof, and other required documents.
Start Trading
Once your account is verified, begin trading within 24 hours.
Required Documents to Open a Demat Account with Alice Blue
Opening a Demat account with Alice Blue is a simple process. Make sure you have the following documents ready for a smooth registration:
Mandatory Documents:
1. PAN Card:
A scanned copy of your PAN card is essential for identity verification.
2. Signature:
A clear signature on white paper matching the one on your PAN card.
3. Proof of Identity (POI):
You can submit any of the following government-issued IDs:
- PAN Card (used as POI)
- Voter ID
- Passport
- Any other government-issued ID with your photograph.
3. Proof of Identity (POI):
You can submit any of the following government-issued IDs:
- PAN Card (used as POI)
- Voter ID
- Passport
- Any other government-issued ID with your photograph.
4. Proof of Address (POA):
Provide a valid address proof, such as:
- Aadhar Card
- Ration Card
- Passport
- Voter ID
- Utility bills (e.g., electricity bill) verified copies.
5. Bank Proof:
One of the following:
- Canceled cheque
- Bank passbook
- Six-month bank statement.
6. Income Proof (for Derivatives Segment):
Submit any one of these:
- Six-month bank statement.
- Income Tax Returns (ITR) with income computation.
- Salary slip.
- Net worth certificate.
- Copy of Form 16.
- Demat holding statement.
Pricing Details
Alice Blue Charges & Pricing
Alice Blue offers a transparent and competitive pricing structure to suit the needs of every trader. Our Freedom 15 Plan ensures affordability and value for money.
What's included
- Annual Maintenance Charges (AMC): No AMC, lifetime free.
- DP Charges: Rs. 15 per script
- Trading & Demat Account Opening: FREE
- Our Freedom 15 Plan
| Service | Fee |
|---|---|
| Trading & Demat Account Opening | Free via Lucknow Lions Platform & Website |
| Annual Maintenance Charges (AMC) | FREE for lifetime on our plateform |
| DP Charges | ₹15 per script |
Bracket Order charges of Rs.4 + 18% GST/Order applicable
Statutory and Other Charges: Transparent Pricing with Alice Blue
Alice Blue ensures transparency and affordability by breaking down statutory and additional charges into clear categories. Here's a detailed overview of the costs associated with trading and investing through Alice Blue.
| Charge Type | Equity Delivery | Equity Intraday | Equity Futures | Equity Options |
|---|---|---|---|---|
| STT/CTT (Up to March 31, 2023) | 0.1% on both buy & sell | 0.025% on sell-side | 0.01% on sell-side | 0.05% on sell-side (on premium) |
| STT/CTT (From April 1, 2023) | 0.1% on both buy & sell | 0.025% on sell-side | 0.0125% on sell-side | 0.0625% on sell-side (on premium) |
| STT/CTT (From October 1, 2024) | 0.1% on both buy & sell | 0.025% on sell-side | 0.02% on sell-side | 0.01% on sell-side (on premium) |
| GST | 18% (on brokerage + transaction + Demat charges) | 18% (on brokerage + transaction charges) | 18% (on brokerage + transaction charges) | 18% (on brokerage + transaction charges) |
| Stamp Duty | 0.015% or ₹1500/crore on buy-side | 0.003% or ₹300/crore on buy-side | 0.002% or ₹200/crore on buy-side | 0.003% or ₹300/crore on buy-side |
| Exchange Transaction Charges (From October 1, 2024) | NSE: 0.00297% BSE: 0.00375% | NSE: 0.00297% BSE: 0.00375% | NSE:0.00173% BSE: Nil | NSE: 0.03503% (On Premium) BSE: 0.0325% (On Premium) |
Bracket Order charges of Rs.4 + 18% GST/Order applicable
Alice Blue Financial Service Registration Details
| Segments | Registration Number |
|---|---|
| SEBI Registration No | INZ000156038 |
| NSE CDS Code | 90112 |
| BSE CDS Code | 6670 |
| CDSL Registration No | IN-DP-364-2018 |
| MCX | 56710 |
Our Unique Selling Points (USPs)
Experience and Trust
20+ years as a full-service broker with a reputation for innovation in the market.
Advanced Tools
Use ANT Meta, ANT Scanner and third-party integrations to supercharge your trading.
Flagship Trading Platform - ANT
Our proprietary platform with powerful tools and seamless trading.
Zero Brokerage for Equity Delivery
Free equity delivery trades with no brokerage for cash and carry investments.
Free Trading Software
All customers get top trading software at no extra cost.
Trade School - Your Learning Hub
Investment concepts and trading skills at Trade School, our online learning platform.
Lowest Brokerage
0.05% or ₹20 per order, whichever is lower, across all segments at BSE, NSE, MCX.
Freedom 15 Plan
Flat-fee discount brokerage plan for simplicity and affordability.
Alice Blue Features
Alice Blue has technology and tools to give you the best trading experience. Here's a quick look:
Alice Blue ANT MOBI 2.0
Trade on the go.
Alice Blue ANT Web
Trade from browser.
Alice Blue ANT API
For algo traders.
Alice Blue V2
For seamless trading.
Alice Blue WebSocket
For real-time data.
Smallcase Integration
Alice Blue's integration with Smallcase allows you to access and invest in thematic portfolios. Smallcase has a collection of curated portfolios based on themes, sectors, or strategies so you can align your investments with your goals. Whether you are interested in technology, healthcare, or sustainable investing, Smallcase has options that are designed to minimize risk and maximize returns.
By integrating Smallcase with Alice Blue, you get to access these portfolios directly from your trading account. This simplifies decision-making and allows you to diversify your investments smartly and efficiently. Perfect for investors who want guided investment opportunities while having full control over their portfolio.
TradeAction and Tradetron Compatibility
With TradeAction and Tradetron, investors can automate their trading strategies and get an edge in the market.
- TradeAction allows you to automate your trades based on custom conditions so you don't have to intervene manually. This ensures trades are executed faster and reduces emotional decision-making and inefficiency.
- Tradetron is a platform to build and deploy algorithmic trading strategies. You can build automated trading strategies without coding using a drag-and-drop interface. Tradetron's compatibility with Alice Blue lets you execute these strategies in real-time and get more precision and consistency in trading.
Together, these integrations enable you to automate your trading strategies on Alice Blue's platform, allowing you to capture opportunities even when you're not actively monitoring the market. Whether you're a beginner or an experienced trader, this automated approach helps optimize your trading outcomes.
Discover what our clients have to say about Alice Blue
Rajesh Kumar
Alice Blue has transformed my trading experience with its advanced tools and low-cost plans.
Sneha R
The Freedom 20 plan is a game-changer. I'm saving a lot on brokerage!
Awards and Achievements
At Alice Blue, we are proud to have won numerous awards that reflect our operational excellence, client satisfaction and innovation in the financial services space. Some of the awards are:
Client Participating Member
ADT Winner, MCX Awards 2024
This award is for our active participation and consistent performance in the commodities market. As a trusted client participating member we are recognized for our contribution to the MCX exchange.
Operational Excellence Leadership
Award, BFSI 2022
We won this award for operational efficiency and leadership in BFSI (Banking, Financial Services and Insurance) space. It shows our commitment to high standards of service and execution.
Leading Member of the Exchange
2020, 2021 & 2022, MCX
For three consecutive years Alice Blue has been recognized as one of the leading members of the Multi Commodity Exchange (MCX) for our contribution to growth and stability in the commodities market.
Best Broking House South
2018, MCX
We won this award for our performance and contributions to the broking community in the southern region of India. It shows our strong presence and expertise in the market.
Top 3 Contributors in Equity Derivatives
in the Southern Region, NSE 2021
This award from the National Stock Exchange (NSE) places Alice Blue among the top 3 contributors in equity derivatives in Southern India, reflects our market leadership and deep engagement in the segment.
Insights and Market Analysis
Get expert insights and in-depth analysis to make informed investment decisions:
New Tax Rules for Equity Investments
Tax changes can impact equity investments big time. Understanding these changes is key to optimizing your portfolio and managing tax efficiently. Expert analysis helps you navigate these changes and make tax smart investment decisions.
Behavioral Ecology in Trading and Investing
Investors' psychological and emotional factors impact market behavior. We explore the concept of behavioral ecology to understand how emotions, biases and decision making process impact trading outcomes. This will help you refine your strategy and avoid common mistakes.
Growth Potential of Financial Instruments
As markets keep evolving, finding high growth financial instruments is key to long term success. Through our market analysis we provide insights into new sectors and asset classes and help you spot opportunities with high growth.
Pros & Cons of Choosing Alice Blue
Pros:
Lifetime Free Annual Maintenance Charges (AMC):
Trade hassle free with zero AMC on your trading and demat accounts.
Free API for Algo Trading:
Develop your automated trading strategies at zero cost using Alice Blue's APIs.
No Minimum Brokerage or Deposit:
No prepaid plans or minimum brokerage commitment. Flexible for all traders.
Multiple Order Types:
Bracket Orders and Cover Orders available.
Instant Account Opening:
Open account in 24 hours.
Extensive 3rd Party Tool Integration:
Access a wide array of 3rd party tools and applications to complement your trading journey.
GTT/GTC Available:
Good Till Triggered (GTT) and Good Till Canceled (GTC) supported at free of cost long duration 1 year.
Cons:
Limited Products:
NCDs and corporate bonds not available.
Brokerage on Equity Delivery:
₹20 flat on equity delivery.
Transition to Discount Brokerage:
Full service broker and annual plans not available.
Fewer Offline Branches:
Alice Blue is online only, limited offline branches.
No Dedicated RM:
Advisory services not available, self reliant traders only.
CONTACT US
(Mon-Fri)
Terms and Conditions
Investments in the securities market are subject to market risks; read all the related documents carefully before investing.